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Brand Profile: Suzy D London

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There are no major fashion shows up here in Scotland; so boutiques find themselves having to schlepp down to Birmingham or London twice-yearly to find new brands.  Because this invariably takes a lot of time out of the business; it has made way for several very professional Scottish agencies - which is great -  but it does mean that - quite often - you see a saturation of the same brands North of the Border.  Alternatively, there's some great online "last minute" wholesalers out there but styles tend to focus on trends rather than quality and style and sizing can often run very small.....

I feel we're now at a point where we "know" our customer and therefore I'm currently spending all my time searching for brands that cater to our ladies.  Brands that offer great style (think classic with a twist), sizing and quality.  There will be a big focus on trans-seasonal pieces you'll want to wear for much of the year, in soft natural fibres and that wash and wear exceptionally well.

With this in mind; the first new brand we've chosen to introduce this year is Suzy D.  This is a gorgeous, capsule range of Italian easy-wear wardrobe basics (think relaxed glamour) in natural fibres such a modal and viscose.  It isn't widely available elsewhere in Scotland but has a strong following in the South of England where it is stocked in a range of luxury boutiques.

Suzy D Crepe Top Jersey sleevesSuzy D floaty button back topSoft Jersey Jacketdress with pocketssoft knit ribbed sleeve topSoft jersey jacket

Suzy D will be instore at Armoire boutique Stewarton and online here at Style Confidential from Thursday 25th January with prices ranging from £50-£75.




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